Conference Reservation Link
April 3 & 4, 2025
Location:
School Administrators of Iowa
12199 Stratford Dr, Clive, IA 50325 (Map)
Awards Location:
Hotel Renovo Des Moines Urbandale (Tapestry by Hilton)
11167 Hickman Road, Urbandale, IA 50322 (Map)
Schedule
Thursday, April 3, 2025 | 10:00 AM – 4:00 PM
Friday, April 4, 2025 | 8:30 AM – 1:00 PM
Keynote Address: “Your Story is Your Superpower!”
Dirk Tedmon, NSPRA Communicator of the Year
Hotel Information:
Hotel Renovo Des Moines Urbandale (Tapestry by Hilton)
11167 Hickman Road, Urbandale, IA 50322
www.hotelrenovo.com
Hotel Reservation Link
Session Highlights
Keynote: “Your Story is Your Superpower!”
Dirk Tedmon, APR, 2024 National School Communicator of the Year, will discuss how embracing your personal story enhances your ability to connect, engage, and inspire as a school communicator.
Breaking Through The Noise: What Parents Want from School Communication
Presenter: Greg Turchetta, Director of Strategic Partnerships, Apptegy
- Insights from SchoolCEO magazine’s research on evolving parent expectations in school communication.
- Strategies to ensure your messages reach families effectively.
The “Arc” of Video Storytelling
Presenter: AJ Ellingson, Director of Communications, Dallas Center-Grimes CSD
- Practical tips for capturing and crafting compelling video stories using minimal equipment.
Lead With That and Spark News Coverage
Presenter: Jessica M. Martin, Ph.D., Marketing Specialist, Keokuk Community School District
- Techniques for writing engaging, news-ready content that enhances media coverage.
Artificial Intelligence for School Communications
Presenter: Jake Potter, APR, Director of Public Relations, Leavenworth USD 453
- Hands-on demonstrations of AI tools for K-12 school communications.
Legislative Hot Topics
Presenter: Dave Daughton, Government Relations Director, School Administrators of Iowa
- Updates on key legislative issues affecting school communication and policy.
Navigating A Crisis in School Communications
Panel Moderator: Amy DeLashmutt, Director of Communications, Ames Community School District
- Panelists will share real-world crisis communication experiences and lessons learned.
Additional Features
- Networking Roundtables
- Communications Contest Awards Dinner
- And More!
Conference Reservation Link
Hotel Reservation Link
2025 ISPRA Spring Sponsors
We are grateful for our ISPRA Spring Conference 2025 sponsors, whose support helps make this event possible! Their contributions allow us to bring top-tier speakers, valuable professional development, and meaningful networking opportunities to school PR professionals across Iowa. Interested in becoming a sponsor? Contact us to learn more about sponsorship opportunities!
